The questions
GMs actually ask.

48 hours. We pull your CRM data, provision a Twilio number, configure your brand voice, and go live. First lead handled within 2 days of signup.

VinSolutions, DealerSocket, Elead/CDK, Reynolds, Tekion, DriveCentric, and any system that can send a webhook or ADF/XML email. If your CRM isn't on the list, we have a generic adapter.

No. Gladius BDC runs on top of your existing CRM. We read leads, push notes, push appointments — everything stays in your CRM.

We do. You give us API access (or set up a webhook) and we handle the rest. Total dealer time investment: about 20 minutes.

CRM API credentials or webhook URL, a phone number for us to provision, and your brand guidelines (tone, hours, escalation preferences). That's it.

Every night, Gladius analyzes which conversations closed and which didn't, extracts the phrases that correlated with wins, and weights them higher. Over 30 days, your specific dealership's AI gets measurably better at closing YOUR leads.

Try our live demo — talk to it yourself. It's trained on thousands of real dealership conversations, Chris Voss negotiation principles, and your brand voice. Customers regularly ask to meet the 'person' they were texting with.

Three layers prevent this: (1) Hardcoded forbidden phrases list — the AI literally cannot say 'trust me', 'honestly', or other sales-killer words. (2) Every response is logged and reviewable. (3) Crisis safety rails route sensitive topics (credit, legal, grief) to human-only scripts.

Yes, instantly. Pause any conversation, pause entire archetypes, disable after-hours, or kill the AI entirely with one click.

Yes — brand voice, persona, custom instructions, forbidden topics, appointment types. Everything is configurable from the settings page.

They do — once they're ready. Until then, they want their question answered fast. 78% of car shoppers don't care if the first response is AI, as long as it's helpful. Gladius hands off to your human team at exactly the right moment — when the customer is ready to buy.

No — it makes them unmissable. Gladius takes the 2am and weekend grind (200 daily replies) off their plate so your reps spend their day on the conversations that close. Same team, far more reach. Dealers who run it keep their headcount and roughly double their appointment volume.

Gladius handles the first 80% — first response, qualifying, objection handling, appointment setting. Your humans handle the relationship-building moments where they shine: showroom visits, test drives, delivery, and repeat buyers.

Gladius doesn't close car deals. Your sales team does. Gladius books the appointment — that's the job. And it books them 3x better than your current BDC because it never forgets to follow up, never misses a Sunday lead, and never has a bad day.

TCPA is baked into the platform, not bolted on. Consent tracking, opt-out detection (STOP/UNSUBSCRIBE), DNC scrubbing, and quiet hours all run BEFORE any message sends. Audit log for every conversation. More compliant than most dealerships' manual processes.

Hardcoded crisis safety rails bypass the AI for: legal threats, complaints, grief, medical issues, credit problems, and more. These get routed to a human immediately with a pre-written de-escalation script.

You do. Always. We store it on your behalf, but the data is yours. If you cancel, we export it to you and delete our copy within 30 days.

We're compliant with both. Dealers can process deletion requests via our privacy API. Audit logs are retained for 7 years (TCPA requirement) then auto-purged.

Starter $1,497/mo, Growth $2,497/mo, Enterprise $4,997/mo — all per rooftop. Growth is what most dealers pick. For context, a typical rooftop nets about 16 more appointments a month with the same team — at a 35% close and $3,000 average gross that's ~$201,600 in new gross a year.

120-day proof-of-value pilot, then annual. Same structure across every Gladius product. If Gladius doesn't prove itself in the first 90 days, you get a full refund — no questions.

90-day money-back. If Gladius doesn't beat your current BDC on (1) response time, (2) appointment rate, AND (3) show rate in 90 days — full refund. No questions.

Yes. First 30 days are free if you're evaluating. We set it up, you watch, you decide.

Because we should have skin in the game. Add $25-$50 per verified appointment set on top of your base subscription. Most dealers love this because it aligns incentives — we only make more when you make more.

So has every dealer we talk to. That's why we offer: 90-day money-back guarantee, 120-day pilot before annual commitment, founder's personal cell number, and live demo on YOUR data before you sign anything. If Gladius isn't better than what you have, you lose 20 minutes.

Every market says that. Our pilots work in rural Ohio, luxury Beverly Hills, import-heavy Miami, and everywhere in between. The AI learns YOUR market within 30 days.

Smart. Want me to join that call? I'll handle the ROI questions so you don't have to defend it — and I'll leave if the DP says no. Fair?

Happy to — but info decks are boring. Instead, book a 5-minute demo. I'll show you Gladius replying to a real lead (yours if you want) in under 60 seconds. If it's not a fit, I'll tell you myself.

90-day guarantee. If Gladius doesn't beat your BDC on response time, appointment rate, and show rate in 90 days — you get a full refund. We do this because we know it works. Your risk is zero.

Fair concern. Talk to our pilot dealers (we'll connect you). Check our backend uptime (99.99%). And here's something no vendor offers: the founder's personal cell number. Text me if anything breaks. 12 months, no questions.